Home Logon FTA Investment Managers Blog Subscribe About Us Contact Us

Search by Ticker, Keyword or CUSIP       
Blog Home
Bob Carey
Chief Market Strategist
X •  LinkedIn

  Advertising Dollars Are Flowing To The Net
Posted Under: Themes
Supporting Image for Blog Post


View from the Observation Deck

  1. Today's blog post is a powerful example of how the Internet is playing a larger role in our day-to-day lives. Internet advertising surpassed broadcast television for the first time in 2013.
  2. The $42.8 billion spent on digital ads in 2013 was 17% higher than the amount spent in 2012, and 83% above what was spent in 2008, according to PricewaterhouseCoopers.
  3. Spending on mobile ads accounted for $7.1 billion of the $42.8 billion. Mobile ad spending has grown by triple-digits in each of the past three years, according to the IAB.
  4. While broadcast and cable television ad spending still dominates the other mediums at a combined $74.5 billion, we believe integration will likely be key moving forward.
  5. Nielsen estimates that multi-screen campaigns (such as TVs, computers, tablets and smartphones) will make up 50% of ad budgets over the next three years, up from the current 20%, according to CNBC.

This chart is for illustrative purposes only and not indicative of any actual investment. There can be no assurance that any of the projections cited will occur.

To Download a PDF of this post, please click here.

Posted on Tuesday, May 13, 2014 @ 2:32 PM • Post Link Print this post Printer Friendly

These posts were prepared by First Trust Advisors L.P., and reflect the current opinion of the authors. They are based upon sources and data believed to be accurate and reliable. Opinions and forward looking statements expressed are subject to change without notice. This information does not constitute a solicitation or an offer to buy or sell any security.
Search Posts
Market Commentary and Analysis
Market Commentary Video
Monthly Talking Points
Quarterly Newsletter
Market Observations
Subscribe To Receive Email

2014 Earnings Snapshot
The Prospects For Owning Natural Gas Stocks Over A Particular 5-Month Stretch
Fixed-Rate Bonds Are Performing Well…But For How Long?
Commodities Off To A Good Start Relative To Stocks In 2014
The Halftime Report
The Price Of Crude Oil Doubled Over The Past Five Years
Technology Stocks Post Highest Total Return In 20% Of Calendar Quarters Since Q1’95
An Eye on the Eurozone
Global Real Estate Recovery Lagging The Rebound In The U.S.
Never Let the Facts Get in the Way of a Good Story
Skip Navigation Links.
Search by Topic
Skip Navigation Links.

The information presented is not intended to constitute an investment recommendation for, or advice to, any specific person. By providing this information, First Trust is not undertaking to give advice in any fiduciary capacity within the meaning of ERISA, the Internal Revenue Code or any other regulatory framework. Financial professionals are responsible for evaluating investment risks independently and for exercising independent judgment in determining whether investments are appropriate for their clients.
Follow First Trust:  
First Trust Portfolios L.P.  Member SIPC and FINRA. (Form CRS)   •  First Trust Advisors L.P. (Form CRS)
Home |  Important Legal Information |  Privacy Policy |  California Privacy Policy |  Business Continuity Plan |  FINRA BrokerCheck
Copyright © 2024 All rights reserved.