The Hot Hand, a book written by Ben Cohen in 2020, explores the Hot Hand in Basketball research paper written in 1985. The book discusses the existence of streaks and whether an athlete is actually in “the zone” when she seemingly can’t miss. We have all seen it and it seems obvious when a shooter is red hot. Get her the ball! Yet Cohen’s book and various studies describe streaks as simply the randomness of a large data set and not being in any zone at all. Say what you will about Cohen’s book and the evidence...to most of us, it is clear that the equity markets are in the zone!

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