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The National Retail Federation (NRF) reported that U.S. consumers spent a record $284.25 per person, on average, for jewelry, flowers, meals, and other items for Mother's Day in 2026. Total Mother's Day spending is expected to have reached a record $38.0 billion this year. The most popular gifts include flowers, greeting cards, special outings, and gift cards, per the NRF report.
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