Adobe data covering more than one trillion visits to U.S. retail websites shows that human traffic directed from AI sources increased by 393% year-over-year in Q1’26, continuing the momentum from the holiday season (November and December 2025), when traffic increased by 693% year-over-year. Of those who have used AI for shopping, 85% reported that it resulted in an improved experience. AI-driven traffic is resulting in higher engagement, with consumers spending 48% longer on retail websites and browsing 13% more pages compared to non-AI-driven traffic.