Adobe Analytics estimates that a record $275.1 billion will be spent online during the 2026 holiday shopping season (Nov 1 - Dec 31), up 6.7% year-over-year. Purchases made using mobile devices are expected to account for 57.4% of all online spend over the period, up from 56.4% last year. Adobe forecasts that $21.3 billion in online purchases will be paid for using Buy Now, Pay Later, an increase of 6.6% year-over-year.