The National Retail Federation and Prosper Insights & Analytics estimate that per-person spending on costumes, candy, and other items for Halloween will total $115.14 on average in 2026, up from $114.45 last year. Halloween spending is expected to total a record $13.5 billion this year, up from $13.1 billion in 2025. Spending on costumes, decorations, and candy is expected to reach $4.4 billion, $4.3 billion, and $4.1 billion, respectively, this year.