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Adobe Analytics estimates that a record $253.4 billion will be spent online during the 2025 holiday shopping season (Nov 1 - Dec 31), an increase of 5.3% year-over year (y-o-y), according to its own release. Purchases made utilizing mobile devices are expected to total $142.7 billion over the period, an increase of 8.5% y-o-y. Adobe estimates that $20.2 billion in online purchases will be financed with Buy Now, Pay Later loans over the time frame, an increase of 10.5% y-o-y.
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Posted on Wednesday, October 8, 2025 @ 10:06 AM
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