Factoid - Monday, February 9, 2026
Bloomberg reported that advertisers paid an average of $8.0 million for a 30-second time slot during Super Bowl LX. For comparison, the price of a 30-second time slot during the first Super Bowl, which aired in 1967, totaled $37,500 and $42,500 on the two networks that carried the game. The price of a 30-second Super Bowl advertising time slot first topped $1 million in 1995.
Posted on Monday, February 9, 2026 @ 9:54 AM

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