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The National Retail Federation (NRF) reported that U.S. consumers will spend a record $199.78 per person, on average, for candy, flowers, jewelry, and other items for Valentine's Day in 2026. Total Valentine's Day spending is expected to reach a record $29.1 billion this year. The most popular Valentine's Day gifts include candy, greeting cards, flowers, an evening out, and jewelry, per the NRF report.
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Posted on Friday, February 13, 2026 @ 11:29 AM
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